Digital Marketing Career, salary, job description

Digital Marketing Career prospects

The demand of Digital Marketing Specialist is growing rapidly day by day. The job market of digital marketing in London is booming. Main reason digital marketing is becoming the core marketing. Most of the businesses are increasing their online marketing budget. So job field is also widening. If you are looking for a future proof career online marketing could be one of the best choices.

A digital marketing professional work to develop online presence of a company and it’s products/services. Digital Marketing jobs includes Search Engine Optimization (SEO), Pay Per Click (PPC) Ads management, Display Ads, Re-marketing, Social Media Marketing, email marketing, business blog etc.
It is predicted that 25000 positions will be created in London by 2022 but doesn’t look like there is enough candidates.

Digital Marketing Job description & Positions:

Good attention to details is absolutely necessary for digital marketing and good analytical ability also required.  Key responsibilities are promoting the products or service search engines and social medias which included online market research, keywords research, competition analysis, planning the strategies and email marketing.

These are the key digital marketing positions:

• SEO Experts
• PPC experts
• SEO strategist
• Digital Marketing Executive/Manager
• Search Marketing executive/ Manager- this includes Search ads & SEO
• SEO content writing

Digital Marketing Salaries:

Average starting salary for the digital marketing position starts from £26000 a year in London which is slightly lower in outside of London. Here is the interesting bit, an experienced digital marketing consultants get the salary up to £150,000. Not bad huh, it would be very wise investment of your time and money if you would like learn and practice digital marketing.

Required qualifications:

Education requirement for digital marketing position varies according the position. Some universities offer bachelor and master degrees. There are certificate courses and diploma courses also offered by some institutions. Google and Bing have their certification projects for their PPC marketing. Google has Search Marketing, Display Marketing, Shopping Marketing, and Mobile Marketing certifications on Pay-per-clicks ads. Obviously a degree from a well known university could be an advantage at job market